Mountain peaks

Built By an Operator.
Not an Observer

AspenZen Consulting was founded on a simple belief: the best consulting comes from people who've actually done the work — not just studied it. We've led teams, run P&Ls, and navigated transformation from the inside. That's what we bring to every engagement.

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Chris Newton


I've spent 20+ years working across industries most people would never connect — oil and gas, consumer goods, powersports, banking, telecommunications — in markets across the U.S., Latin America, Europe, and the Middle East. That range wasn't by accident. I've always been drawn to complex problems in unfamiliar territory, and every new context sharpened the way I think about strategy, operations, and leadership.

My career has spanned corporate strategy, business transformation, P&L management, and operating model design — in both large multinationals and fast-moving smaller companies. What's stayed constant is the approach: understand the real problem, not just the symptoms. Build a plan grounded in reality. And stay in the room until it's working.

Chris Newton, Founder of AspenZen Consulting
"I started AspenZen because I believe the best consulting happens when you work alongside the people doing the work — not from a distance, and never from a template."

At my core, I'm driven by bringing out the best in people and teams. I approach every challenge believing that every obstacle is an opportunity for growth. My background has made me resilient in the face of change — and I bring that same adaptability and energy to every client engagement.

Beyond work, I'm driven by adventure, always looking for what's around the next corner. My family and my dogs keep me grounded and remind me of what truly matters.

Areas of Expertise

Strategic & Leadership

  • Corporate strategy development
  • Business transformation & change management
  • P&L management & financial oversight
  • Governance & executive reporting
  • Leadership & team development
  • Cross-functional collaboration

Operational & Process

  • Operating model optimization
  • Process automation & efficiency improvements
  • Lean methodologies & cost reduction
  • Performance metrics & KPI development
  • SAP & enterprise system transformation

Sales, Marketing & CX

  • Market development & business expansion
  • Channel & dealer network management
  • Consumer experience strategy & execution
  • Brand positioning & go-to-market strategies
  • Retail sales optimization & promotions

Analytics & Data

  • Advanced analytics & AI-driven insights
  • Forecasting & predictive modeling
  • Data governance & reporting structures
  • Decision-making frameworks

Industry Expertise

  • Consumer Goods (Basic & Luxury)
  • Banking & Financial Services
  • Telecommunications
  • Energy
  • Powersports & Manufacturing

Global & Multicultural

  • International market entry & expansion
  • Developed & developing economies
  • Cross-cultural business communication
  • Multilingual capabilities

Why AspenZen?

Named after Aspen and Zen — two dogs who remind me every day that the best things in life come from loyalty, presence, and a good walk outside. They're the grounding force behind everything we do.

Ready to talk?

Book a free 30-minute strategy call. No pitch, no pressure — just a conversation about what's in the way.

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